Digital Workplaces Transforming Photography

A digital workspace can be more than a collection or a folder filled with tools or applications. Still, it can grow to be a holistic environment that supports efficiency, teamwork, collaboration and creativity; for Entry level small photography businesses or even large corporate agencies, using a consistent workspace tool is essential in supporting this growth and the continued growth of the company. As Rowles & Brown (2017) state, “Digital technology has evolved from being a thing or a feature to being part of the very fabric of the world we live and work in,” digital technology and growth have to be considered a part of tasks rather than a tool for tasks.

Digital workspaces drive growth using seamless collaboration platforms or software like Microsoft 360 or Adobe Creative Cloud. Allowing instant sharing, editing, and file storage instantly improves speed and efficiency by making every needed asset readily available. Digital workplaces should be “a core platform where you can perform work, collaborate with colleagues, access the information you need to do your job and find out what’s going on within the organization.” Client engagement can be streamlined with project management. \

Using Outlook to track large amounts of information, project timelines, and teams for instant message questions and minor non-trackable data will reduce back-and-forth communication and project cluttering.

Accenture (2024) explains that businesses must have a strategy to ensure that technology only enhances employee productivity. Technology must “enhance employee productivity rather than overwhelming them with unnecessary tools.” A core example of this would be using OneDrive or Adobe Creative Cloud, which reduces the manual need to recreate documents or presets due to storage issues and increases efficiency and consistency across staff. If businesses streamline the amount of digital tools used to core essential tools and craft one digital workspace that connects and communicates information and communication, photography businesses can streamline staff and client meetings, keep consistent editing styles and creative direction, effectively store and communicate knowledge and inspiration and help maintain and manage projects and tasks. These elements will drive sustainable project growth, business revenue, and scalability. Photography is an industry that thrives on innovation and creativity; having a workplace platform with instant access to essential tools, knowledge, and communication will give employees and clients efficacy and ease to innovate, collaborate and be creative. As Rowles & Brown (2017) say, “True digital transformation requires a cultural shift, not just technological upgrades.”

References

• Evolving Horizons of Work: Unravelling the Conceptual and Future Research Dimensions of Digital Workspaces explores how digital workspaces transform traditional work environments and enable remote collaboration (Smith & Patel, 2023). You can find it here.

• Modern Digital Workplace Transformation by Accenture discusses how businesses can leverage cloud-based digital workspaces to enhance efficiency and scalability (Accenture, 2024). Read more here.